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We're putting the simplicity back into male grooming.

We appreciate that most products currently available on the market are complicated and confusing.  As a result we decided there was room in the market for a brand to challenge this.

Male grooming doesn’t need to be overwhelming or difficult.  We are dedicated to delivering high performing body and skincare products but communicated in a simple and straightforward way and at an accessible price.

We understand that our customers demand good quality products as standard and we believe one shouldn’t need a degree in Chemistry to know what to expect from your shampoo.