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The brains

S+F was started by Ian Linaker and Kenny Harmel, two friends from University.  The pair were originally from corporate backgrounds and travelled regularly for business.  They noticed a lack of premium travel friendly male grooming products on the market and constantly had to compromise on quality when they travelled.  They decided to take matters into their own hands and launch a brand themselves.

Following months and months of research and having worked closely with experienced formulation houses in the UK, the boys finally developed a range of products and launched a market test batch in 2013.  The reaction was overwhelming and the brand was quickly picked up by a number of retailers.  The rest as they say..